Results to expect

Your digital footprint (profile) will be aligned, optimised and effective in growing your brand, expertise and business ● You will be able to identify leads and opportunities ● You will discover how to win new business ● You will learn how to maintain a professional continuous presence with your clients, whilst building life time value and penetrating their organisation ● You will become skillful in educating your audience on your expertise in a consistent, credible and professional manner ● You'll have the key metrics and apps to measure your performance ● This training will grow your business ● It saves time, resources and money.

LinkedIn Success Systems - online learning

4 Modules

1. Understand your target audience on LinkedIn

To be really effective on LinkedIn you need complete understanding of your target audience. This task will ensure you know exactly who you are targeting. It provides the strategic foundation for your success on LinkedIn

2. Build the perfect profile that engages your clients and prospects

After Clarify your brand for LinkedIn, you now have all the information to build a brilliant profile that is aligned with you target audience and optimised for searches. This module is designed to show how a profile is constructed using our 16-step process.

3. Drive sales and awareness

Given you will now have an operationally effective profile, you are now ready to be trained on elements of the Business Growth Accelerator This trains you on how to use LinkedIn to achieve your goals. It forms the basis of the systems and processes which underpins the LinkedIn Success Systems; building contact databases, targeting, prospecting, engagement processes, client retention, visibility, content, as well as introducing performance enhancing apps and tools…

4. Get the results

You now have an operationally effective profile, company page optimisation, and you are well versed on the systems of how to use LinkedIn to achieve your goals. The Implementation Accelerator gets you into consistent action. Learn how to integrate LinkedIn into your particular overall strategy, objectives and workflow. Here you are asked to design your own LinkedIn 90-day plan with KPIs.


The eLearning platform is currently only available to clients of LinkedIn Success Systems


The content may appear deceptively long. However the eLearning platform allows you to select a learning style to suit you; text and graphics on screen, how to videos, download lessons as a PDF and checklists. .

Course curriculum

  • 1

    Networking and Engagement Fundamentals Strategies

    • The LinkedIn Success Systems Flywheel
    • 1. The Law of Reach
    • 2. Pipeline
    • 3. Unsolicited Connection Requests (opportunity)
    • 4. Profile Views (opportunity)
    • 5. The Law of Personalisation
    • 6. Connecting to People You Know
    • 7. Connecting to People You Don’t Know Who Are ACTIVE
    • 8. Followers: People You Follow and People Who Follow You
    • 9. Connecting to People You Don’t Know Who Are INACTIVE
    • 10. Examples of Connection Messages
    • 11. Tracking and Managing Your Connection Requests
    • 12. The Law of Familiarity And Commonality
    • 13. Notifications: Management, Opportunities & Commonality
    • 14. Privacy and Settings Menu
    • 15. Newsfeed Counter Measures
    • 16. Engagement - The Nurturing Process
    • 17. What Should I Do Now?
  • 2

    Prospecting Strategies

    • The Learning Objective
    • Prospecting: Overview
    • 1. Prospecting: Targeting Focus, Nurturing Process & Interrogating your current database
    • 2. Breaking into a conquest account
    • 3. Prospecting: Targeting and Following a Specific Company
    • 4. Prospecting: See All Employees (Company Page)
    • 5. Prospecting: Targeting a Specific Criteria Such as Title, Sector or Geographical Location
    • 6. Prospecting: Advance Search on LinkedIn Using Boolean Search Modifiers Within the Smart Search Function
    • 7. Prospecting: More Suggestions For You
    • 8. Prospecting: First Degree Connections
    • 9. Prospecting: Group Membership Databases
    • 10. Prospecting: Search Engines
    • 11. Prospecting: The Prospect Circle of Influence
    • 12. Prospecting: Suggested Messages
    • 13. Prospecting: The Law of Replacement
    • 14. Competitor Intelligence
  • 3

    Client Relations, Retention, Lifetime Value, & Referrals Strategies

    • Learning Objective
    • 1. Client Retention - Overview
    • 2. Client Retention - 5 Strategies
    • 3. Exporting your Database to Excel
    • 4. Introductions (Referral Marketing)
    • 5. What Should I Do Now?
  • 4

    Visibility/Educating (go-to resource) Strategies

    • Learning Objective
    • 1. Visibility/Educating (go-to resource) Strategies
    • 2. Buffer Content Scheduler Set Up Video
    • 3. Other Content Sharing options
    • 4. How to Write Copy That Sells - Ray Edwards
  • 5

    Content & Messaging

    • Learning Objective & Training Video


The eLearning platform is updated every 4 weeks with any changes there may have been to LinkedIn

Additional Training Courses

Sales Navigator

This is a specialist training program for individuals who have the aptitude and desire to perform at the highest level. Sales navigator is LinkedIn’s enhanced lead generation tool. It is a very powerful business development tool.

Company Page(s)

This is specific training on Company Pages and covers areas such as Company page(s) strategy, structure & integration, affiliate pages; integration and optimisation, showcase pages; integration and optimisation. Content planning for pages, follow me plug ins. Paid for advertising tools. … and the ultimate ‘follower strategies’ that work.

Miles Duncan

Founder and Course Instructor

Miles’s experience spans 30 years and has been built up in business development, marketing and digital roles, within corporates, professional services and SME’s. This background has provided the perfect foundation to understanding how LinkedIn can be used as a very powerful business development and marketing tool, and how it should be integrated in daily activities. Most people approach LinkedIn form a social media perspective and often miss its business development potential. If you engage with LinkedIn as a social media platform you will have little success. However, if you think it of a dynamic database of contacts, cloud based that you can cut and slice in many and different engaging ways, you will be well on your way to success.

CPD Accredited

LinkedIn Success Systems is the only LinkedIn course of its type that has been awarded CPD accreditation by CPD Standards London