To be really effective on LinkedIn you need complete understanding of your target audience. This task will ensure you know exactly who you are targeting. It provides the strategic foundation for your success on LinkedIn
After Clarify your brand for LinkedIn, you now have all the information to build a brilliant profile that is aligned with you target audience and optimised for searches. This module is designed to show how a profile is constructed using our 16-step process.
Given you will now have an operationally effective profile, you are now ready to be trained on elements of the Business Growth Accelerator This trains you on how to use LinkedIn to achieve your goals. It forms the basis of the systems and processes which underpins the LinkedIn Success Systems; building contact databases, targeting, prospecting, engagement processes, client retention, visibility, content, as well as introducing performance enhancing apps and tools…
You now have an operationally effective profile, company page optimisation, and you are well versed on the systems of how to use LinkedIn to achieve your goals. The Implementation Accelerator gets you into consistent action. Learn how to integrate LinkedIn into your particular overall strategy, objectives and workflow. Here you are asked to design your own LinkedIn 90-day plan with KPIs.
- How We Structure Your Winning Profile
- Step 2: Name and Background Banner
- Step 3: Your Photo/Headshot Image
- Step 4: Contact Information
- Step 5: Your Professional Headline
- Steps 6 & 7: About & Experience
- Sales, Business Development Client Facing Roles - About and Experience Template
- Non Client Facing Role - About & Experience Template
- Job Seekers About & Experience Template
- Step 8: Featured Media
- Step 9: Past Experience
- Step 10: Education
- Step 11: Skills & Endorsements
- Step 12: Recommendations - Receiving and Giving
- Step 13: Customisation
- Step 14: Groups
- Step 15: Company Page
- Step 16: Settings & Privacy
- Step 17: Add a LinkedIn Link to Your Email Signature
- Complete Checklist - 17 Steps to the Perfect Profile
This is a specialist training program for individuals who have the aptitude and desire to perform at the highest level. Sales navigator is LinkedIn’s enhanced lead generation tool. It is a very powerful business development tool.
This is specific training on Company Pages and covers areas such as Company page(s) strategy, structure & integration, affiliate pages; integration and optimisation, showcase pages; integration and optimisation. Content planning for pages, follow me plug ins. Paid for advertising tools. … and the ultimate ‘follower strategies’ that work.
Miles’s experience spans 30 years and has been built up in business development, marketing and digital roles, within corporates, professional services and SME’s. This background has provided the perfect foundation to understanding how LinkedIn can be used as a very powerful business development and marketing tool, and how it should be integrated in daily activities. Most people approach LinkedIn form a social media perspective and often miss its business development potential. If you engage with LinkedIn as a social media platform you will have little success. However, if you think it of a dynamic database of contacts, cloud based that you can cut and slice in many and different engaging ways, you will be well on your way to success.
LinkedIn Success Systems is the only LinkedIn course of its type that has been awarded CPD accreditation by CPD Standards London